Color
#77314d
#77314drgb(119, 49, 77)hsl(336, 42%, 33%)oklch(0.419 0.103 357.4)Colors that go with #77314d
Teal, Taupe and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #77314d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped3 real palettes, including Bramble and Darkroom put Champagne beside #77314d, as the text colour against it.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #77314d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Crimson #dc143c
shippedCrimson is paired with #77314d in 3 real palettes, including Lenovo's brand system and State Farm's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #77314d: 3 real palettes, including Hinge's brand system and State Farm's brand system, as the accent.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #77314d: 3 real palettes, including Nursery and Stone, as the supporting colour.
Rust #b7410e
analogousshippedRust is #77314d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Real palettes that use #77314d
Tints & shades
Harmonies
Contrast
| #77314d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.01:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.33:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77314d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#77314d reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #77314d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/77314d-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md