Color

#772c4e

#772c4e
hex#772c4e
rgbrgb(119, 44, 78)
hslhsl(333, 46%, 32%)
oklchoklch(0.412 0.111 354.9)
Closest name: Beet Red (#7e203f)Relative luminance 0.0627

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2c7755

#772c73 · #77302c

#4e772c · #2c4e77

Split-complementary

Open in tool →

#2c7730 · #2c7377

#73772c · #2c7755 · #302c77

Contrast

#772c4e as textRatioAAAA largeAAAFix
Aaon white
9.31:1passpasspassPasses AAA — no fix needed.
Aaon black
2.25:1failfailfail
  • AA: use #bd4c7f as the text (4.5:1)
  • AAA: use #cf7da2 as the text (7.11:1)
  • AA: or shift the background to #b5b5b5 (4.54:1)
  • AAA: or shift the background to #e0e0e0 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #772c4e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#772c4e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #772c4e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #772c4e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/772c4e-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md