Color

#772c40

#772c40
hex#772c40
rgbrgb(119, 44, 64)
hslhsl(344, 46%, 32%)
oklchoklch(0.407 0.106 6.6)
Closest name: Beet Red (#7e203f)Relative luminance 0.0609

Colors that go with #772c40

Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #772c40

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2c7763

#772c66 · #773e2c

#40772c · #2c4077

Split-complementary

Open in tool →

#2c773e · #2c6677

#66772c · #2c7763 · #3e2c77

Contrast

#772c40 as textRatioAAAA largeAAAFix
Aaon white
9.47:1passpasspassPasses AAA — no fix needed.
Aaon black
2.22:1failfailfail
  • AA: use #be506d as the text (4.56:1)
  • AAA: use #cf7d93 as the text (7.01:1)
  • AA: or shift the background to #b3b3b3 (4.51:1)
  • AAA: or shift the background to #dedede (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #772c40 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#772c40 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #772c40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #772c40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/772c40-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md