Color

#772736

#772736
hex#772736
rgbrgb(119, 39, 54)
hslhsl(349, 51%, 31%)
oklchoklch(0.398 0.112 12.6)
Closest name: Beet Red (#7e203f)Relative luminance 0.0564

Colors that go with #772736

Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#277769

#77275e · #774027

#367727 · #273677

Split-complementary

Open in tool →

#277740 · #275e77

#5e7727 · #277769 · #402777

Contrast

#772736 as textRatioAAAA largeAAAFix
Aaon white
9.87:1passpasspassPasses AAA — no fix needed.
Aaon black
2.13:1failfailfail
  • AA: use #c64e64 as the text (4.67:1)
  • AAA: use #d57c8c as the text (7.09:1)
  • AA: or shift the background to #b0b0b0 (4.55:1)
  • AAA: or shift the background to #dbdbdb (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #772736 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#772736 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #772736
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #772736 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/772736-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md