Color

#77201d

#77201d
hex#77201d
rgbrgb(119, 32, 29)
hslhsl(2, 61%, 29%)
oklchoklch(0.384 0.121 26.6)
Closest name: Blackened Sun (#77150e)Relative luminance 0.0504

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1d7477

#771d47 · #774d1d

#1d7720 · #201d77

Split-complementary

Open in tool →

#1d774d · #1d4777

#47771d · #1d7477 · #4d1d77

Contrast

#77201d as textRatioAAAA largeAAAFix
Aaon white
10.45:1passpasspassPasses AAA — no fix needed.
Aaon black
2.01:1failfailfail
  • AA: use #d0433e as the text (4.55:1)
  • AAA: use #de7b78 as the text (7.21:1)
  • AA: or shift the background to #ababab (4.55:1)
  • AAA: or shift the background to #d4d4d4 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77201d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77201d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77201d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77201d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77201d-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md