Color

#771830

#771830
hex#771830
rgbrgb(119, 24, 48)
hslhsl(345, 66%, 28%)
oklchoklch(0.38 0.129 11.7)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0479

Colors that go with #771830

Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#18775f

#77185f · #773018

#307718 · #183077

Split-complementary

Open in tool →

#187730 · #185f77

#5f7718 · #18775f · #301877

Contrast

#771830 as textRatioAAAA largeAAAFix
Aaon white
10.73:1passpasspassPasses AAA — no fix needed.
Aaon black
1.96:1failfailfail
  • AA: use #d63860 as the text (4.59:1)
  • AAA: use #e2738f as the text (7.08:1)
  • AA: or shift the background to #a8a8a8 (4.51:1)
  • AAA: or shift the background to #d1d1d1 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #771830 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#771830 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #771830
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #771830 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/771830-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md