Color

#77042e

#77042e
hex#77042e
rgbrgb(119, 4, 46)
hslhsl(338, 93%, 24%)
oklchoklch(0.366 0.143 9.4)
Closest name: Bordeaux (#7b002c)Relative luminance 0.0421

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04764c

#760467 · #761304

#2e7604 · #042e76

Split-complementary

Open in tool →

#047613 · #046776

#677604 · #04764c · #130476

Contrast

#77042e as textRatioAAAA largeAAAFix
Aaon white
11.41:1passpasspassPasses AAA — no fix needed.
Aaon black
1.84:1failfailfail
  • AA: use #e7085a as the text (4.58:1)
  • AAA: use #f95d96 as the text (7.03:1)
  • AA: or shift the background to #a3a3a3 (4.52:1)
  • AAA: or shift the background to #cccccc (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77042e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77042e reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77042e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77042e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77042e-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md