Color

#7700ff

#7700ff
hex#7700ff
rgbrgb(119, 0, 255)
hslhsl(268, 100%, 50%)
oklchoklch(0.521 0.293 291)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1114

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#88ff00

#0008ff · #f700ff

#ff7700 · #00ff77

Split-complementary

Open in tool →

#fff700 · #09ff00

#ff0008 · #88ff00 · #00fff7

Contrast

#7700ff as textRatioAAAA largeAAAFix
Aaon white
6.5:1passpassfail
  • AAA: use #7000f0 as the text (7.13:1)
Aaon black
3.23:1failpassfail
  • AA: use #9a42ff as the text (4.6:1)
  • AAA: use #b87aff as the text (7.27:1)
  • AA: or shift the background to #d9d9d9 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7700ff as the background.

Brands using this color

Fonts for this mood

#7700ff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7700ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7700ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7700ff-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md