Color

#768a75

#768a75
hex#768a75
rgbrgb(118, 138, 117)
hslhsl(117, 8%, 50%)
oklchoklch(0.611 0.039 143.8)
Closest name: Aloe Vera (#678779)Relative luminance 0.2331

Colors that go with #768a75

Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #768a75

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#89758a

#818a75 · #758a7e

#75768a · #8a7576

Split-complementary

Open in tool →

#7e758a · #8a7581

#75818a · #89758a · #8a7e75

Contrast

#768a75 as textRatioAAAA largeAAAFix
Aaon white
3.71:1failpassfail
  • AA: use #687967 as the text (4.65:1)
  • AAA: use #4e5b4d as the text (7.17:1)
  • AA: or shift the background to #1c1c1c (4.6:1)
Aaon black
5.66:1passpassfail
  • AAA: use #899a89 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #768a75 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#768a75 reads as muted, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #768a75
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #768a75 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/768a75-a2bea4-924edf-1f2d25-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md