Color

#767aef

#767aef
hex#767aef
rgbrgb(118, 122, 239)
hslhsl(238, 79%, 70%)
oklchoklch(0.633 0.172 278.8)
Closest name: Pan Purple (#657aef)Relative luminance 0.24

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#efeb76

#76b7ef · #ae76ef

#ef767a · #7aef76

Split-complementary

Open in tool →

#efae76 · #b7ef76

#ef76b7 · #efeb76 · #76efae

Contrast

#767aef as textRatioAAAA largeAAAFix
Aaon white
3.62:1failpassfail
  • AA: use #5f64ec as the text (4.65:1)
  • AAA: use #363ce7 as the text (7.1:1)
  • AA: or shift the background to #1f1f1f (4.55:1)
Aaon black
5.8:1passpassfail
  • AAA: use #888cf1 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #767aef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#767aef reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #767aef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #767aef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/767aef-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md