Color

#767aa7

#767aa7
hex#767aa7
rgbrgb(118, 122, 167)
hslhsl(235, 22%, 56%)
oklchoklch(0.594 0.069 280.1)
Closest name: Aster (#867ba9)Relative luminance 0.2056

Colors that go with #767aa7

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a7a376

#7693a7 · #8b76a7

#a7767a · #7aa776

Split-complementary

Open in tool →

#a78b76 · #93a776

#a77693 · #a7a376 · #76a78b

Contrast

#767aa7 as textRatioAAAA largeAAAFix
Aaon white
4.11:1failpassfail
  • AA: use #6d71a2 as the text (4.63:1)
  • AAA: use #525580 as the text (7.07:1)
  • AA: or shift the background to #121212 (4.56:1)
Aaon black
5.11:1passpassfail
  • AAA: use #9295b9 as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #767aa7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #767aa7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #767aa7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/767aa7-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md