Color
#76608a
#76608argb(118, 96, 138)hsl(271, 18%, 46%)oklch(0.527 0.069 308)Colors that go with #76608a
Charcoal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #76608a: softer than #000 and cool enough to feel like part of the same palette.
Champagne #f7e7ce
shipped5 real palettes, including BrandSweets's brand system and Coffee Bar put Champagne beside #76608a.
Crimson #dc143c
shippedCrimson is paired with #76608a in 5 real palettes, including Marvel's brand system and Retro Pop, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #76608a: 6 real palettes, including Campus and The New York Times's brand system, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #76608a: 4 real palettes, including Newsprint and Wendy's's brand system, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #76608a in 4 real palettes, including Open House and Mid-Century, as the accent.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #76608a in 4 real palettes, including Indigo SaaS and Fintech Trust, as the accent.
Dark Olive Green #556b2f
complementaryDark Olive Green sits directly opposite #76608a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #76608a
Tints & shades
Harmonies
Contrast
| #76608a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.51:1 | pass | pass | fail |
|
Aaon black | 3.81:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #76608a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #76608a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/76608a-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md