Color

#763740

#763740
hex#763740
rgbrgb(118, 55, 64)
hslhsl(351, 36%, 34%)
oklchoklch(0.422 0.089 12.7)
Closest name: Blood Oath (#85323c)Relative luminance 0.0695

Colors that go with #763740

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #763740

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#37766d

#763760 · #764d37

#417637 · #374176

Split-complementary

Open in tool →

#37764d · #376076

#607637 · #37766d · #4d3776

Contrast

#763740 as textRatioAAAA largeAAAFix
Aaon white
8.78:1passpasspassPasses AAA — no fix needed.
Aaon black
2.39:1failfailfail
  • AA: use #b25c69 as the text (4.63:1)
  • AAA: use #c6868f as the text (7.21:1)
  • AA: or shift the background to #bababa (4.53:1)
  • AAA: or shift the background to #e6e6e6 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #763740 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#763740 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #763740
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #763740 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/763740-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md