Color

#7601f4

#7601f4
hex#7601f4
rgbrgb(118, 1, 244)
hslhsl(269, 99%, 48%)
oklchoklch(0.509 0.283 292.5)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.104

Colors that go with #7601f4

Olive Green, Medium Slate Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7ef401

#0105f4 · #f001f4

#f47601 · #01f476

Split-complementary

Open in tool →

#f4f001 · #05f401

#f40105 · #7ef401 · #01f4f0

Contrast

#7601f4 as textRatioAAAA largeAAAFix
Aaon white
6.82:1passpassfail
  • AAA: use #7401ef as the text (7.02:1)
Aaon black
3.08:1failpassfail
  • AA: use #9b3efe as the text (4.51:1)
  • AAA: use #b876fe as the text (7.06:1)
  • AA: or shift the background to #d4d4d4 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7601f4 as the background.

Brands using this color

Fonts for this mood

#7601f4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7601f4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7601f4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7601f4-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md