Color

#f40105

#f40105
hex#f40105
rgbrgb(244, 1, 5)
hslhsl(359, 99%, 48%)
oklchoklch(0.608 0.249 29)
Closest name: Assassin’s Red (#f60206)Relative luminance 0.1927

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01f4f0

#f4017e · #f47601

#05f401 · #0105f4

Split-complementary

Open in tool →

#01f476 · #017ef4

#7ef401 · #01f4f0 · #7601f4

Contrast

#f40105 as textRatioAAAA largeAAAFix
Aaon white
4.33:1failpassfail
  • AA: use #e90105 as the text (4.7:1)
  • AAA: use #b20104 as the text (7.24:1)
  • AA: or shift the background to #0a0a0a (4.58:1)
Aaon black
4.85:1passpassfail
  • AAA: use #fe6264 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f40105 as the background.

Brands using this color

Fonts for this mood

#f40105 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f40105
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f40105 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f40105-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md