Color

#7401ef

#7401ef
hex#7401ef
rgbrgb(116, 1, 239)
hslhsl(269, 99%, 47%)
oklchoklch(0.501 0.279 292.7)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.0997

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7cef01

#0105ef · #eb01ef

#ef7401 · #01ef74

Split-complementary

Open in tool →

#efeb01 · #05ef01

#ef0105 · #7cef01 · #01efeb

Contrast

#7401ef as textRatioAAAA largeAAAFix
Aaon white
7.02:1passpasspassPasses AAA — no fix needed.
Aaon black
2.99:1failfailfail
  • AA: use #9b3efe as the text (4.51:1)
  • AAA: use #b876fe as the text (7.06:1)
  • AA: or shift the background to #cfcfcf (4.5:1)
  • AAA: or shift the background to #ffffff (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7401ef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7401ef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7401ef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7401ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7401ef-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md