Color

#74a3aa

#74a3aa
hex#74a3aa
rgbrgb(116, 163, 170)
hslhsl(188, 24%, 56%)
oklchoklch(0.684 0.051 207.6)
Closest name: Atlas Cedar (#5ca0a7)Relative luminance 0.3281

Colors that go with #74a3aa

Charcoal, Terracotta and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #74a3aa

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aa7b74

#74aa96 · #7488aa

#aa74a3 · #a3aa74

Split-complementary

Open in tool →

#aa7488 · #aa9674

#9674aa · #aa7b74 · #88aa74

Contrast

#74a3aa as textRatioAAAA largeAAAFix
Aaon white
2.78:1failfailfail
  • AA: use #4f7b82 as the text (4.68:1)
  • AAA: use #3c5d62 as the text (7.16:1)
  • AA: or shift the background to #333333 (4.55:1)
  • AAA: or shift the background to #0a0a0a (7.13:1)
Aaon black
7.56:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74a3aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #74a3aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74a3aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74a3aa-a2b7be-df4e81-1f252d-e9f1ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md