Color

#aa74a3

#aa74a3
hex#aa74a3
rgbrgb(170, 116, 163)
hslhsl(308, 24%, 56%)
oklchoklch(0.63 0.093 331.2)
Closest name: Drama Queen (#a37298)Relative luminance 0.2368

Colors that go with #aa74a3

Charcoal, Cadet Blue and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74aa7b

#9674aa · #aa7488

#a3aa74 · #74a3aa

Split-complementary

Open in tool →

#88aa74 · #74aa96

#aa9674 · #74aa7b · #7488aa

Contrast

#aa74a3 as textRatioAAAA largeAAAFix
Aaon white
3.66:1failpassfail
  • AA: use #9e6196 as the text (4.56:1)
  • AAA: use #75486f as the text (7.21:1)
  • AA: or shift the background to #1f1f1f (4.5:1)
Aaon black
5.74:1passpassfail
  • AAA: use #b587af as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #aa74a3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#aa74a3 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #aa74a3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #aa74a3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/aa74a3-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md