# #74a3aa

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#74a3aa`
- RGB: rgb(116, 163, 170)
- HSL: hsl(188, 24%, 56%)
- OKLCH: oklch(0.684 0.051 207.6)
- Relative luminance: 0.3281
- Nearest named color: Atlas Cedar (#5ca0a7, Δ 2.812) — https://brandsweets.com/colors/atlas-cedar
- Moods: cool, muted
- Page: https://brandsweets.com/colors/74a3aa

## Tints & shades

- Tints (toward white): #81abb1, #8db3b9, #9dbec3, #aac6cb, #b6cfd2, #c3d7da, #d0dfe2, #dfeaec, #ecf2f3, #f9fbfb
- Shades (toward black): #6498a0, #598a91, #4e787e, #44696f, #3a5a5f, #304b4f, #273c3f, #1b2a2c, #111b1c, #080c0d

## Harmonies

- Complementary: #aa7b74
- Analogous: #74aa96, #7488aa
- Triadic: #aa74a3, #a3aa74
- Split-complementary: #aa7488, #aa9674
- Tetradic: #9674aa, #aa7b74, #88aa74

## Colors that go with #74a3aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #74a3aa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), N26 (https://brandsweets.com/colors/brands/n26-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Terracotta** #e2725b [harmony, pool: complementary] — Terracotta sits directly opposite #74a3aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Resort (https://brandsweets.com/palettes/light#resort), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/terracotta
- **Burlywood** #deb887 [pool] — Burlywood is paired with #74a3aa in 4 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Copper** #b87333 [pool] — Designers have shipped Copper with #74a3aa: 5 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #74a3aa in 5 real palettes, including Oatmeal and Olive Grove, as the lead colour. Seen in: Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #74a3aa: 5 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #74a3aa: 4 real palettes, including Studio Grey and Patreon's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Patreon (https://brandsweets.com/colors/brands/patreon-com), Unity (https://brandsweets.com/colors/brands/unity-com), Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Open House and First Snow put Midnight Blue beside #74a3aa, as the text colour against it. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow), Ford (https://brandsweets.com/colors/brands/ford-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4f7b82 (4.68:1); AA: background → #333333 (4.55:1); AAA: text → #3c5d62 (7.16:1); AAA: background → #0a0a0a (7.13:1)
- On black (#000000): 7.56:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/74a3aa-a2b7be-df4e81-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#74a3aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.