Color

#7472fe

#7472fe
hex#7472fe
rgbrgb(116, 114, 254)
hslhsl(241, 99%, 72%)
oklchoklch(0.627 0.203 279.5)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.229

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fcfe71

#71b5fe · #ba71fe

#fe7371 · #71fe73

Split-complementary

Open in tool →

#feba71 · #b5fe71

#fe71b5 · #fcfe71 · #71feba

Contrast

#7472fe as textRatioAAAA largeAAAFix
Aaon white
3.76:1failpassfail
  • AA: use #5f5dfe as the text (4.68:1)
  • AAA: use #322ffe as the text (7.06:1)
  • AA: or shift the background to #1c1c1c (4.53:1)
Aaon black
5.58:1passpassfail
  • AAA: use #8c8afe as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7472fe as the background.

Brands using this color

Fonts for this mood

#7472fe reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7472fe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7472fe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7472fe-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md