Color

#74704e

#74704e
hex#74704e
rgbrgb(116, 112, 78)
hslhsl(54, 20%, 38%)
oklchoklch(0.54 0.05 102.2)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.1585

Colors that go with #74704e

Charcoal, Slate Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #74704e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e5174

#745d4e · #65744e

#4e7470 · #704e74

Split-complementary

Open in tool →

#4e6574 · #5d4e74

#4e745d · #4e5174 · #744e65

Contrast

#74704e as textRatioAAAA largeAAAFix
Aaon white
5.04:1passpassfail
  • AAA: use #5c593d as the text (7.12:1)
Aaon black
4.17:1failpassfail
  • AA: use #7a7652 as the text (4.54:1)
  • AAA: use #9d986c as the text (7.14:1)
  • AA: or shift the background to #f5f5f5 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74704e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#74704e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #74704e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74704e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74704e-bebea2-4ea2df-292d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md