Color

#744968

#744968
hex#744968
rgbrgb(116, 73, 104)
hslhsl(317, 23%, 37%)
oklchoklch(0.465 0.073 337.7)
Closest name: Hibernation (#6f5166)Relative luminance 0.0948

Colors that go with #744968

Charcoal, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #744968

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#497455

#6b4974 · #744952

#687449 · #496874

Split-complementary

Open in tool →

#527449 · #49746b

#746b49 · #497455 · #495274

Contrast

#744968 as textRatioAAAA largeAAAFix
Aaon white
7.25:1passpasspassPasses AAA — no fix needed.
Aaon black
2.9:1failfailfail
  • AA: use #9d628c as the text (4.56:1)
  • AAA: use #b488a8 as the text (7.03:1)
  • AA: or shift the background to #cccccc (4.52:1)
  • AAA: or shift the background to #fcfcfc (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744968 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#744968 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #744968
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #744968 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/744968-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md