Color

#744964

#744964
hex#744964
rgbrgb(116, 73, 100)
hslhsl(322, 23%, 37%)
oklchoklch(0.464 0.07 342)
Closest name: Hibernation (#6f5166)Relative luminance 0.094

Colors that go with #744964

Charcoal, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #744964

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#497459

#6e4974 · #74494e

#647449 · #496474

Split-complementary

Open in tool →

#4e7449 · #49746e

#746e49 · #497459 · #494e74

Contrast

#744964 as textRatioAAAA largeAAAFix
Aaon white
7.29:1passpasspassPasses AAA — no fix needed.
Aaon black
2.88:1failfailfail
  • AA: use #9d6287 as the text (4.53:1)
  • AAA: use #b68ba6 as the text (7.23:1)
  • AA: or shift the background to #cccccc (4.54:1)
  • AAA: or shift the background to #fcfcfc (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744964 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#744964 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #744964
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #744964 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/744964-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md