Color

#7448db

#7448db
hex#7448db
rgbrgb(116, 72, 219)
hslhsl(258, 67%, 57%)
oklchoklch(0.535 0.212 291.3)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1346

Colors that go with #7448db

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#afdb48

#4865db · #bd48db

#db7448 · #48db74

Split-complementary

Open in tool →

#dbbd48 · #65db48

#db4865 · #afdb48 · #48dbbd

Contrast

#7448db as textRatioAAAA largeAAAFix
Aaon white
5.69:1passpassfail
  • AAA: use #6433d7 as the text (7.01:1)
Aaon black
3.69:1failpassfail
  • AA: use #845ddf as the text (4.61:1)
  • AAA: use #a488e7 as the text (7.25:1)
  • AA: or shift the background to #e6e6e6 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7448db as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7448db reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7448db
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7448db and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7448db-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md