Color

#74394d

#74394d
hex#74394d
rgbrgb(116, 57, 77)
hslhsl(340, 34%, 34%)
oklchoklch(0.427 0.086 359.8)
Closest name: Eggplant (#614051)Relative luminance 0.0718

Colors that go with #74394d

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #74394d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#397461

#74396a · #744339

#4d7439 · #394d74

Split-complementary

Open in tool →

#397443 · #396a74

#6a7439 · #397461 · #433974

Contrast

#74394d as textRatioAAAA largeAAAFix
Aaon white
8.62:1passpasspassPasses AAA — no fix needed.
Aaon black
2.44:1failfailfail
  • AA: use #ae5b77 as the text (4.56:1)
  • AAA: use #c28499 as the text (7.05:1)
  • AA: or shift the background to #bdbdbd (4.59:1)
  • AAA: or shift the background to #e8e8e8 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74394d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#74394d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #74394d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74394d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74394d-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md