Color

#743949

#743949
hex#743949
rgbrgb(116, 57, 73)
hslhsl(344, 34%, 34%)
oklchoklch(0.425 0.085 4.1)
Closest name: Blood Oath (#85323c)Relative luminance 0.0712

Colors that go with #743949

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #743949

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#397464

#743966 · #744739

#497439 · #394974

Split-complementary

Open in tool →

#397447 · #396674

#667439 · #397464 · #473974

Contrast

#743949 as textRatioAAAA largeAAAFix
Aaon white
8.66:1passpasspassPasses AAA — no fix needed.
Aaon black
2.42:1failfailfail
  • AA: use #ae5b71 as the text (4.53:1)
  • AAA: use #c28495 as the text (7.03:1)
  • AA: or shift the background to #bdbdbd (4.61:1)
  • AAA: or shift the background to #e8e8e8 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #743949 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#743949 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #743949
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #743949 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/743949-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md