Color
#743940
#743940rgb(116, 57, 64)hsl(353, 34%, 34%)oklch(0.423 0.083 13.8)Colors that go with #743940
Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #743940 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Bramble and Darkroom put Champagne beside #743940, as the text colour against it.
Crimson #dc143c
shippedCrimson is paired with #743940 in 5 real palettes, including State Farm's brand system and M&M's's brand system, as the lead colour.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #743940: 6 real palettes, including Darkroom and Stone, as the supporting colour.
Blush Pink #e8b4b8
shipped3 real palettes, including Blush and Nursery put Blush Pink beside #743940, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #743940: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
shippedDesigners have shipped Copper with #743940: 3 real palettes, including Bramble and Bakery, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #743940: 3 real palettes, including Hinge's brand system and State Farm's brand system, as the accent.
Tints & shades
Harmonies
Contrast
| #743940 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.74:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.4:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #743940 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#743940 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #743940 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/743940-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md