Color
#7438dc
#7438dcrgb(116, 56, 220)hsl(262, 70%, 54%)oklch(0.516 0.23 293.2)Colors that go with #7438dc
Midnight Blue, Olive Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Midnight Blue #191970
shipped4 real palettes, including Kraken's brand system and Lavender Haze put Midnight Blue beside #7438dc, as the lead colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #7438dc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7438dc: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #7438dc in 3 real palettes, including Gemstone and Wells Fargo's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7438dc: 3 real palettes, including Render's brand system and Kraken's brand system, as the supporting colour.
Royal Blue #4169e1
analogousshippedRoyal Blue is #7438dc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Taupe #483c32
shippedTaupe is paired with #7438dc in 3 real palettes, including Superhuman's brand system and Obsidian's brand system, as the lead colour.
Teal #008080
triadicshippedTeal completes a triad with #7438dc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #7438dc
Tints & shades
Harmonies
Contrast
| #7438dc as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.28:1 | pass | pass | fail |
|
Aaon black | 3.34:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7438dc as the background.
Brands using this color
Fonts for this mood
#7438dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7438dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7438dc-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md