Color

#7434ea

#7434ea
hex#7434ea
rgbrgb(116, 52, 234)
hslhsl(261, 81%, 56%)
oklchoklch(0.525 0.249 291.2)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1211

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aaea34

#344fea · #ce34ea

#ea7434 · #34ea74

Split-complementary

Open in tool →

#eace34 · #4fea34

#ea344f · #aaea34 · #34eace

Contrast

#7434ea as textRatioAAAA largeAAAFix
Aaon white
6.14:1passpassfail
  • AAA: use #6721e8 as the text (7.1:1)
Aaon black
3.42:1failpassfail
  • AA: use #8a54ed as the text (4.57:1)
  • AAA: use #a982f2 as the text (7.16:1)
  • AA: or shift the background to #dedede (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7434ea as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#7434ea reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7434ea
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7434ea and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7434ea-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md