Color

#7433db

#7433db
hex#7433db
rgbrgb(116, 51, 219)
hslhsl(263, 70%, 53%)
oklchoklch(0.51 0.234 293.9)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.112

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9bdb33

#3347db · #c733db

#db7433 · #33db74

Split-complementary

Open in tool →

#dbc733 · #47db33

#db3347 · #9bdb33 · #33dbc7

Contrast

#7433db as textRatioAAAA largeAAAFix
Aaon white
6.48:1passpassfail
  • AAA: use #6b26d9 as the text (7.23:1)
Aaon black
3.24:1failpassfail
  • AA: use #8b56e1 as the text (4.52:1)
  • AAA: use #a981e9 as the text (7:1)
  • AA: or shift the background to #d9d9d9 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7433db as the background.

Brands using this color

Fonts for this mood

#7433db reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7433db
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7433db and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7433db-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md