Color

#741891

#741891
hex#741891
rgbrgb(116, 24, 145)
hslhsl(286, 72%, 33%)
oklchoklch(0.425 0.188 316.1)
Closest name: Ultraberry (#770088)Relative luminance 0.0641

Colors that go with #741891

Forest Green, Charcoal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#349118

#381891 · #911870

#917418 · #189174

Split-complementary

Open in tool →

#709118 · #189138

#913818 · #349118 · #187091

Contrast

#741891 as textRatioAAAA largeAAAFix
Aaon white
9.2:1passpasspassPasses AAA — no fix needed.
Aaon black
2.28:1failfailfail
  • AA: use #b735de as the text (4.58:1)
  • AAA: use #cd73e8 as the text (7.21:1)
  • AA: or shift the background to #b8b8b8 (4.64:1)
  • AAA: or shift the background to #e3e3e3 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #741891 as the background.

Brands using this color

Fonts for this mood

#741891 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #741891
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #741891 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/741891-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md