Color

#73b4ed

#73b4ed
hex#73b4ed
rgbrgb(115, 180, 237)
hslhsl(208, 77%, 69%)
oklchoklch(0.749 0.106 246.3)
Closest name: Cooler Than Ever (#77bbff)Relative luminance 0.424

Colors that go with #73b4ed

Charcoal, Sandy Brown and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#edac73

#73ede9 · #7377ed

#ed73b4 · #b4ed73

Split-complementary

Open in tool →

#ed7377 · #ede973

#e973ed · #edac73 · #77ed73

Contrast

#73b4ed as textRatioAAAA largeAAAFix
Aaon white
2.22:1failfailfail
  • AA: use #1a79cb as the text (4.52:1)
  • AAA: use #145b99 as the text (7.03:1)
  • AA: or shift the background to #424242 (4.54:1)
  • AAA: or shift the background to #242424 (7.01:1)
Aaon black
9.48:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73b4ed as the background.

Brands using this color

Fonts for this mood

#73b4ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73b4ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73b4ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73b4ed-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md