# #73b4ed

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#73b4ed`
- RGB: rgb(115, 180, 237)
- HSL: hsl(208, 77%, 69%)
- OKLCH: oklch(0.749 0.106 246.3)
- Relative luminance: 0.424
- Nearest named color: Cooler Than Ever (#77bbff, Δ 2.95) — https://brandsweets.com/colors/cooler-than-ever
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/73b4ed

## Tints & shades

- Tints (toward white): #81bbef, #8ec3f0, #9ccaf2, #a9d1f4, #b7d8f6, #c0ddf7, #cde4f9, #dbecfa, #e8f3fc, #f6fafe
- Shades (toward black): #58a5e9, #3895e5, #1d86e2, #1973c2, #1663a7, #125087, #0e406c, #0a2e4d, #061d32, #020b12

## Harmonies

- Complementary: #edac73
- Analogous: #73ede9, #7377ed
- Triadic: #ed73b4, #b4ed73
- Split-complementary: #ed7377, #ede973
- Tetradic: #e973ed, #edac73, #77ed73

## Colors that go with #73b4ed

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #73b4ed: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Sandy Brown** #f4a460 [harmony, pool: complementary] — Sandy Brown sits directly opposite #73b4ed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/sandybrown
- **Amber** #ffbf00 [pool] — Amber is paired with #73b4ed in 4 real palettes, including NBA's brand system and Blueprint, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Canva's brand system put Blue beside #73b4ed, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #73b4ed in 4 real palettes, including Learning App and PayPal's brand system, as the accent. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), PayPal (https://brandsweets.com/colors/brands/paypal-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #73b4ed: 7 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #73b4ed: 4 real palettes, including Patreon's brand system and Venmo's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Blue Mono and First Snow put Midnight Blue beside #73b4ed, as the text colour against it. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), First Snow (https://brandsweets.com/palettes/cool#first-snow), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.22:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1a79cb (4.52:1); AA: background → #424242 (4.54:1); AAA: text → #145b99 (7.03:1); AAA: background → #242424 (7.01:1)
- On black (#000000): 9.48:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Max** — secondary #71b8f2 (Δ 1.124) — https://brandsweets.com/colors/brands/max-com
- **Prime Video** — secondary #79b8f3 (Δ 1.467) — https://brandsweets.com/colors/brands/primevideo-com
- **Midjourney** — secondary #63b3ed (Δ 1.55) — https://brandsweets.com/colors/brands/midjourney-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/73b4ed-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#73b4ed" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.