Color

#7398ed

#7398ed
hex#7398ed
rgbrgb(115, 152, 237)
hslhsl(222, 77%, 69%)
oklchoklch(0.689 0.132 265.3)
Closest name: cornflowerblue (#6495ed)Relative luminance 0.3222

Colors that go with #7398ed

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#edc873

#73d4ed · #8b73ed

#ed7398 · #98ed73

Split-complementary

Open in tool →

#ed8b73 · #d4ed73

#ed73d4 · #edc873 · #73ed8b

Contrast

#7398ed as textRatioAAAA largeAAAFix
Aaon white
2.82:1failfailfail
  • AA: use #3d70e6 as the text (4.51:1)
  • AAA: use #1a4ec7 as the text (7.1:1)
  • AA: or shift the background to #303030 (4.68:1)
  • AAA: or shift the background to #0a0a0a (7.02:1)
Aaon black
7.44:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7398ed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7398ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7398ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7398ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7398ed-9ca3c4-df6e4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md