Color

#ed7398

#ed7398
hex#ed7398
rgbrgb(237, 115, 152)
hslhsl(342, 77%, 69%)
oklchoklch(0.708 0.154 2.7)
Closest name: Embarrassed (#ee7799)Relative luminance 0.3253

Colors that go with #ed7398

Charcoal, Light Sea Green and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73edc8

#ed73d4 · #ed8b73

#98ed73 · #7398ed

Split-complementary

Open in tool →

#73ed8b · #73d4ed

#d4ed73 · #73edc8 · #8b73ed

Contrast

#ed7398 as textRatioAAAA largeAAAFix
Aaon white
2.8:1failfailfail
  • AA: use #e2225c as the text (4.55:1)
  • AAA: use #ac1643 as the text (7.12:1)
  • AA: or shift the background to #333333 (4.52:1)
  • AAA: or shift the background to #0a0a0a (7.08:1)
Aaon black
7.51:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed7398 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed7398 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed7398
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed7398 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed7398-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md