Color

#7391bf

#7391bf
hex#7391bf
rgbrgb(115, 145, 191)
hslhsl(216, 37%, 60%)
oklchoklch(0.652 0.077 258.8)
Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.2766

Colors that go with #7391bf

Charcoal, Copper and Medium Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7391bf

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bfa173

#73b7bf · #7b73bf

#bf7391 · #91bf73

Split-complementary

Open in tool →

#bf7b73 · #b7bf73

#bf73b7 · #bfa173 · #73bf7b

Contrast

#7391bf as textRatioAAAA largeAAAFix
Aaon white
3.22:1failpassfail
  • AA: use #5076af as the text (4.61:1)
  • AAA: use #3d5a85 as the text (7:1)
  • AA: or shift the background to #292929 (4.52:1)
Aaon black
6.53:1passpassfail
  • AAA: use #7a97c2 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7391bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7391bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7391bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7391bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7391bf-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md