Color

#7b73bf

#7b73bf
hex#7b73bf
rgbrgb(123, 115, 191)
hslhsl(246, 37%, 60%)
oklchoklch(0.595 0.114 287.2)
Closest name: Lavish Spending (#8469bc)Relative luminance 0.2023

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b7bf73

#7391bf · #a173bf

#bf7b73 · #73bf7b

Split-complementary

Open in tool →

#bfa173 · #91bf73

#bf7391 · #b7bf73 · #73bfa1

Contrast

#7b73bf as textRatioAAAA largeAAAFix
Aaon white
4.16:1failpassfail
  • AA: use #746cbc as the text (4.55:1)
  • AAA: use #544ca4 as the text (7.13:1)
  • AA: or shift the background to #121212 (4.5:1)
Aaon black
5.05:1passpassfail
  • AAA: use #958fcc as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7b73bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7b73bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7b73bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7b73bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7b73bf-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md