Color
#738c79
#738c79rgb(115, 140, 121)hsl(134, 10%, 50%)oklch(0.615 0.04 152.4)Colors that go with #738c79
Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #738c79: softer than #000 and cool enough to feel like part of the same palette.
Blush Pink #e8b4b8
shipped4 real palettes, including Rain Garden and Graphite Mono put Blush Pink beside #738c79, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #738c79, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #738c79: 6 real palettes, including Clean Beauty and Atelier, as the accent.
Crimson #dc143c
shippedCrimson is paired with #738c79 in 7 real palettes, including Diner and Five Guys's brand system, as the lead colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #738c79 in 5 real palettes, including Clay & Linen and Oatmeal, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #738c79: 9 real palettes, including Peacock and Intel's brand system, as the supporting colour.
Medium Orchid #ba55d3
complementaryMedium Orchid sits directly opposite #738c79 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #738c79
Tints & shades
Harmonies
Contrast
| #738c79 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.65:1 | fail | pass | fail | |
Aaon black | 5.76:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #738c79 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #738c79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/738c79-a2beac-b559d4-1f2d29-ebf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md