Color

#737ded

#737ded
hex#737ded
rgbrgb(115, 125, 237)
hslhsl(235, 77%, 69%)
oklchoklch(0.635 0.166 276.7)
Closest name: Pan Purple (#657aef)Relative luminance 0.2443

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ede373

#73baed · #a673ed

#ed737d · #7ded73

Split-complementary

Open in tool →

#eda673 · #baed73

#ed73ba · #ede373 · #73eda6

Contrast

#737ded as textRatioAAAA largeAAAFix
Aaon white
3.57:1failpassfail
  • AA: use #5d68ea as the text (4.53:1)
  • AAA: use #2f3ee4 as the text (7.17:1)
  • AA: or shift the background to #212121 (4.51:1)
Aaon black
5.89:1passpassfail
  • AAA: use #858eef as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #737ded as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#737ded reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #737ded
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #737ded and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/737ded-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md