Color

#737db5

#737db5
hex#737db5
rgbrgb(115, 125, 181)
hslhsl(231, 31%, 58%)
oklchoklch(0.604 0.086 275.8)
Closest name: Flood (#6677bb)Relative luminance 0.2165

Colors that go with #737db5

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b5ab73

#739eb5 · #8a73b5

#b5737d · #7db573

Split-complementary

Open in tool →

#b58a73 · #9eb573

#b5739e · #b5ab73 · #73b58a

Contrast

#737db5 as textRatioAAAA largeAAAFix
Aaon white
3.94:1failpassfail
  • AA: use #6570ae as the text (4.69:1)
  • AAA: use #4a548c as the text (7.15:1)
  • AA: or shift the background to #171717 (4.55:1)
Aaon black
5.33:1passpassfail
  • AAA: use #8d95c3 as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #737db5 as the background.

Brands using this color

mcpConnect your agent — build around #737db5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #737db5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/737db5-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md