Color

#737bf2

#737bf2
hex#737bf2
rgbrgb(115, 123, 242)
hslhsl(236, 83%, 70%)
oklchoklch(0.635 0.175 277.3)
Closest name: Pan Purple (#657aef)Relative luminance 0.2422

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f2ea73

#73bbf2 · #aa73f2

#f2737b · #7bf273

Split-complementary

Open in tool →

#f2aa73 · #bbf273

#f273bb · #f2ea73 · #73f2aa

Contrast

#737bf2 as textRatioAAAA largeAAAFix
Aaon white
3.59:1failpassfail
  • AA: use #5c66f0 as the text (4.55:1)
  • AAA: use #2d3aeb as the text (7.2:1)
  • AA: or shift the background to #1f1f1f (4.59:1)
Aaon black
5.84:1passpassfail
  • AAA: use #868df4 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #737bf2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#737bf2 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #737bf2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #737bf2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/737bf2-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md