Color

#737bed

#737bed
hex#737bed
rgbrgb(115, 123, 237)
hslhsl(236, 77%, 69%)
oklchoklch(0.632 0.169 277.4)
Closest name: Pan Purple (#657aef)Relative luminance 0.2393

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ede573

#73b8ed · #a873ed

#ed737b · #7bed73

Split-complementary

Open in tool →

#eda873 · #b8ed73

#ed73b8 · #ede573 · #73eda8

Contrast

#737bed as textRatioAAAA largeAAAFix
Aaon white
3.63:1failpassfail
  • AA: use #5d66ea as the text (4.61:1)
  • AAA: use #2f3be4 as the text (7.33:1)
  • AA: or shift the background to #1f1f1f (4.54:1)
Aaon black
5.79:1passpassfail
  • AAA: use #8a90f0 as the text (7.33:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #737bed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#737bed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #737bed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #737bed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/737bed-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md