Color

#7375dd

#7375dd
hex#7375dd
rgbrgb(115, 117, 221)
hslhsl(239, 61%, 66%)
oklchoklch(0.61 0.155 279.9)
Closest name: Pan Purple (#657aef)Relative luminance 0.2159

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dddb73

#73aadd · #a773dd

#dd7375 · #75dd73

Split-complementary

Open in tool →

#dda773 · #aadd73

#dd73aa · #dddb73 · #73dda7

Contrast

#7375dd as textRatioAAAA largeAAAFix
Aaon white
3.95:1failpassfail
  • AA: use #6769da as the text (4.56:1)
  • AAA: use #3e40d0 as the text (7.37:1)
  • AA: or shift the background to #171717 (4.54:1)
Aaon black
5.32:1passpassfail
  • AAA: use #8c8de3 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7375dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7375dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7375dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7375dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7375dd-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md