Color

#7370ff

#7370ff
hex#7370ff
rgbrgb(115, 112, 255)
hslhsl(241, 100%, 72%)
oklchoklch(0.624 0.207 279.5)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2245

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fdff70

#70b5ff · #ba70ff

#ff7370 · #70ff73

Split-complementary

Open in tool →

#ffba70 · #b5ff70

#ff70b5 · #fdff70 · #70ffba

Contrast

#7370ff as textRatioAAAA largeAAAFix
Aaon white
3.82:1failpassfail
  • AA: use #5f5cff as the text (4.71:1)
  • AAA: use #312eff as the text (7.08:1)
  • AA: or shift the background to #1a1a1a (4.55:1)
Aaon black
5.49:1passpassfail
  • AAA: use #8c8aff as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7370ff as the background.

Brands using this color

Fonts for this mood

#7370ff reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7370ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7370ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7370ff-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md