Color

#7370fa

#7370fa
hex#7370fa
rgbrgb(115, 112, 250)
hslhsl(241, 93%, 71%)
oklchoklch(0.62 0.2 279.8)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.2214

Colors that go with #7370fa

Amber, Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f8fa70

#70b3fa · #b770fa

#fa7370 · #70fa73

Split-complementary

Open in tool →

#fab770 · #b3fa70

#fa70b3 · #f8fa70 · #70fab7

Contrast

#7370fa as textRatioAAAA largeAAAFix
Aaon white
3.87:1failpassfail
  • AA: use #6462f9 as the text (4.51:1)
  • AAA: use #3430f8 as the text (7.18:1)
  • AA: or shift the background to #171717 (4.63:1)
Aaon black
5.43:1passpassfail
  • AAA: use #8b89fb as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7370fa as the background.

Brands using this color

Fonts for this mood

#7370fa reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7370fa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7370fa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7370fa-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md