Color

#73695e

#73695e
hex#73695e
rgbrgb(115, 105, 94)
hslhsl(31, 10%, 41%)
oklchoklch(0.527 0.021 70)
Closest name: Archaeology (#6e6a5e)Relative luminance 0.1456

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5e6873

#735e5e · #73735e

#5e7369 · #695e73

Split-complementary

Open in tool →

#5e7373 · #5e5e73

#5e735e · #5e6873 · #735e73

Contrast

#73695e as textRatioAAAA largeAAAFix
Aaon white
5.37:1passpassfail
  • AAA: use #5f574e as the text (7.09:1)
Aaon black
3.91:1failpassfail
  • AA: use #7e7367 as the text (4.54:1)
  • AAA: use #9f9489 as the text (7.07:1)
  • AA: or shift the background to #ebebeb (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73695e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73695e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73695e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73695e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73695e-c4b59c-62c7cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md