Color

#73665e

#73665e
hex#73665e
rgbrgb(115, 102, 94)
hslhsl(23, 10%, 41%)
oklchoklch(0.52 0.021 53.7)
Closest name: Bear Hug (#796359)Relative luminance 0.1396

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5e6b73

#735e61 · #73715e

#5e7366 · #665e73

Split-complementary

Open in tool →

#5e7371 · #5e6173

#61735e · #5e6b73 · #715e73

Contrast

#73665e as textRatioAAAA largeAAAFix
Aaon white
5.54:1passpassfail
Aaon black
3.79:1failpassfail
  • AA: use #81736a as the text (4.59:1)
  • AAA: use #a1948c as the text (7.13:1)
  • AA: or shift the background to #e8e8e8 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73665e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73665e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73665e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73665e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73665e-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md