Color

#73615e

#73615e
hex#73615e
rgbrgb(115, 97, 94)
hslhsl(9, 10%, 41%)
oklchoklch(0.509 0.024 29.1)
Closest name: Bear Hug (#796359)Relative luminance 0.13

Colors that go with #73615e

Charcoal, Cadet Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5e7073

#735e65 · #736c5e

#5e7361 · #615e73

Split-complementary

Open in tool →

#5e736c · #5e6573

#65735e · #5e7073 · #6c5e73

Contrast

#73615e as textRatioAAAA largeAAAFix
Aaon white
5.83:1passpassfail
  • AAA: use #655553 as the text (7.05:1)
Aaon black
3.6:1failpassfail
  • AA: use #87726e as the text (4.66:1)
  • AAA: use #a3928f as the text (7.07:1)
  • AA: or shift the background to #e3e3e3 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73615e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73615e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73615e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73615e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73615e-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md