Color

#734dff

#734dff
hex#734dff
rgbrgb(115, 77, 255)
hslhsl(253, 100%, 65%)
oklchoklch(0.571 0.247 285.3)
Closest name: Candy Grape Fizz (#7755ee)Relative luminance 0.1617

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d8ff4d

#4d7fff · #cc4dff

#ff734d · #4dff73

Split-complementary

Open in tool →

#ffcc4d · #7fff4d

#ff4d7f · #d8ff4d · #4dffcc

Contrast

#734dff as textRatioAAAA largeAAAFix
Aaon white
4.96:1passpassfail
  • AAA: use #4f1fff as the text (7.06:1)
Aaon black
4.23:1failpassfail
  • AA: use #7b57ff as the text (4.65:1)
  • AAA: use #9f85ff as the text (7.27:1)
  • AA: or shift the background to #f5f5f5 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #734dff as the background.

Brands using this color

Fonts for this mood

#734dff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #734dff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #734dff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/734dff-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md