Color

#73487f

#73487f
hex#73487f
rgbrgb(115, 72, 127)
hslhsl(287, 28%, 39%)
oklchoklch(0.473 0.099 318.7)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0981

Colors that go with #73487f

Charcoal, Denim and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #73487f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#547f48

#57487f · #7f4870

#7f7348 · #487f73

Split-complementary

Open in tool →

#707f48 · #487f57

#7f5748 · #547f48 · #48707f

Contrast

#73487f as textRatioAAAA largeAAAFix
Aaon white
7.09:1passpasspassPasses AAA — no fix needed.
Aaon black
2.96:1failfailfail
  • AA: use #9862a7 as the text (4.64:1)
  • AAA: use #b289bd as the text (7.21:1)
  • AA: or shift the background to #cfcfcf (4.55:1)
  • AAA: or shift the background to #ffffff (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73487f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #73487f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73487f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73487f-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md